Are you an effective or successful coach? Discover how to be both!

Are you an effective or successful coach?

So you’re probably thinking, isn’t that the same thing?

Well in this instance, no it’s not. Let me explain:

As a coach, you help to bridge the gap between where your clients are, and where they want to be. When this is achieved, that’s what makes you an effective coach.

This is just one side of the coin though.

The flip side is – Do you also have strategies in place that consistently attract clients and create a sustainable & profitable income?

Because this is what makes you a successful coach.

When your marketing strategies are on point, you’re not only bridging the gap for your clients, but for your business as well. Ask yourself these 3 questions:

• Are you attracting clients (ongoing and new) that are generating consistent cash flow?
• Are your services sustainable? That is, is the way you’re coaching sustainable in the long term? (think burnout – is that a potential problem?)
• Is your pricing on point? Are you creating an income that will sustain and motivate you?

If you answered yes to these, kudos to you! Give yourself a high-five because you’re a successful coach!

So back to effective Vs successful. Consider these scenarios:

Effective: You’re an amazeballs coach who provides massive value to your clients, but you struggle with marketing and attracting leads.

Successful: You’re a marketing superstar who can sell ice to Eskimos… but can’t quite get the results your clients want yet.

I trust you see my point. Essentially, you can’t have one without the other… At least, not for long anyway.

Being both effective and successful is the secret sauce to creating a lasting and fulfilling career as a coach.

This is one of the reasons I personally wanted to specialise in supporting the coaching industry. If there are gaps in your coaching, there are plenty of ways to fill them:

• Getting coached yourself
• Allowing time for more practice and experience
• Additional education, etc.

And, there’s no mad rush for this. In fact, it’s an ongoing process anyway; there’s always something new to learn and develop.

The successful side of things though is a bit trickier…

Not everyone has the luxury of taking their time to grow, let alone scale their business. No matter how big our dreams are, we all have other important aspects of our lives, not to mention bills to pay!

I find this heartbreaking because I firmly believe that anyone, regardless of experience or background can achieve success in business. You just need the right tools, resources and support to help get you there. Thus the services that I offer in terms of coaching websites, website support and website marketing.

Additionally, this is one of many reasons that I also created Coach Connect Australia, to provide an effective tool to help coaches in their journey of creating both an effective and successful business.

I’m not going to blabber on that Coach Connect Australia is a silver bullet solution… because it’s not:

• The directory should complement your other marketing efforts (website, social media etc.). It should not be the only egg in your marketing basket.
• It can increase your visibility online, but the quality of the content you provide and how compelling it is… falls to you.
• How you nurture leads and eventually convert them, also falls to you.

Like all marketing efforts, a holistic approach will help set the stage for long-term growth.

The good news is, that in addition to the many benefits of directory advertising, CCA also provides resources to help our community get the most out of their listing, as well as support their other marketing efforts.

You can see what has been added already on our regularly updated resources page here.

Please Note: Everyone can see the archive of all resources, but only those with a paid listing with CCA can access each individual resource.

Help me help you!

(Yes, I stole that from Jerry Maguire ?)

I genuinely want to support the coaching community as much as possible, so if there’s a specific area of your business where you could use some more guidance, I would love to know!

Disclaimer: My background is in web design and online marketing so I don’t claim to be an expert in ALL things. One of my zones of genius though is I’m big on very thorough, evidence-based research and standing on the shoulders of giants.

So why not leverage my time and skills? Hit me with your feedback, questions and gaps you need to fill.

Shoot me an email, or submit a resource topic request on CCA here.

The services I offer become more valuable when I can better serve you. And that value can be translated to both your clients and your business.

It’s a win-win for everyone.

All the best,
Libby
Coaching Website Specialist
Rivmedia Web Design