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Learn how to define your ideal customers, and confidently build marketing strategies that work.
Learn how to define your ideal customers, and confidently build marketing strategies that work.
If you answered something like: small business owners, mothers, people in my city… then you’re probably not selling to anybody.
This is where so many coaches come unstuck. Failing to clearly identify their best clients because they don’t know how, or, because of fear. Fear that if you focus on a smaller group of people that it will restrict your business.
The fact is though, if you try to help everyone, you’ll never help anyone.
When your marketing is communicated to a broad audience it becomes generic, uninspiring, and won’t address the specific problems your ideal customer wants to be solved.
You won’t speak directly to their fears, frustrations, wants and desires, resulting in a lack of connection and subsequently, lost sales.
The more you refine your customer avatar: The better you’ll understand how to reach them, how to get them to buy, and most importantly, how to give them the outcome they desire.
Having a deep understanding of your ideal customers then integrating this knowledge across your entire coaching business is the secret sauce to successful marketing.
But here’s the problem…
Defining your ideal customer can be tricky.
Where to start, what information to gather and how to implement it. 🤷♀️😭
You struggle to write content because you aren’t sure what your clients really want from you
Or perhaps you are blogging, posting on social media and all that jazz… but getting poor engagement
The marketing strategies you’re running don’t seem to inspire clients to take action
You’re investing substantial hours in time (probably $$$ too) in advertising but not getting a great ROI
When you do get leads, something just isn’t hitting the mark and your conversions are low
Clients who aren’t ideal have been drawn to you, and the outcomes aren’t great (for them and you) because the fit just isn’t quite right.
If you answered yes to any of the above, you’re not alone.
A lot of business owners struggle with this piece of the marketing puzzle. Only by having a crystal-clear picture of who you want to reach, can you tailor your marketing to have the strongest impact on your audience.
Stop guessing what content your clients want and save time creating it because you already know exactly what they’re looking for
Increase your clients interest in your business, get more clicks, likes, & shares and as a result, build a larger and more adoring audience
Have a friction-free sales process where clients are saying “This is amazing, I must have this now!”
Know precisely which platforms to run ads on, which demographics to target and what wording you should use to get a healthy ROI
Reach your clients in a way that truly resonates with them & their needs, and give them the outcome they desire.
Serve only your most ideal clients who absolutely love & appreciate what you offer, increasing both your profitability and more importantly, your enjoyment and satisfaction
If you’re sick of procrastinating over your content, getting poor engagement, low conversions and working with the wrong clients who don’t appreciate you then this is it! This course has been created just for you and will help you take your business to the next level.
Defining your ideal customers doesn’t have to be complicated when you have the right tools and a step-by-step guide to help you. This course will walk you through how to identify your ideal customer avatar, even if you’re new to customer profiling.
What you get
4 Lessons in easy to digest bite-sized chunks
Each lesson only requires around 5 minutes of reading, plus the time to do research and complete the worksheet. You can access the course via your desktop, laptop, iPad or phone.
Avatar Reference Guide
A quick reference guide to help you in gathering all the data you will need to create your Avatar. It includes all the questions to ask & info to collect to assist you in creating your Avatar.
Customer Avatar Worksheet
We’ve covered all bases – Complete it online via Google Docs, download it to your PC and use Microsoft Word, or if you’re old school you can print it out and write your answers.
What a Customer Avatar is exactly, how it can be used to refine & improve your marketing, and why it is the secret sauce to a successful coaching business
How to go about collecting data and what critical pieces of information to include so you can target higher-quality leads
How to identify your clients frustrations, fears, wants, desires & the emotions associated with them so you can make them feel heard & understood, and build a genuine connection
The psychology behind buying choices and what switches your coaching product or services from a “nice to have” to a “must-have”
What might stop your ideal clients from buying and conversely, what will motivate them to buy. Knowing and addressing both will give you a huge advantage in your sales conversions
What your clients can expect to experience before and after purchasing your services, and how you can use that transformation as a highly effective buying motivator
What a Customer Avatar is exactly, how it can be used to refine & improve your marketing, and why it is the secret sauce to a successful coaching business
How to go about collecting data and what critical pieces of information to include so you can target higher-quality leads
How to identify your clients frustrations, fears, wants, desires & the emotions associated with them so you can make them feel heard & understood, and build a genuine connection
The psychology behind buying choices and what switches your coaching product or services from a “nice to have” to a “must-have”
What might stop your ideal clients from buying and conversely, what will motivate them to buy. Knowing and addressing both will give you a huge advantage in your sales conversions
What your clients can expect to experience before and after purchasing your services, and how you can use that transformation as a highly effective buying motivator
Once you have created your Avatar, convert it into a handy 1-page document. It’s not only more visually appealing, but it combines all the data onto 1 convenient page.
It also simplifies things should you want to share the document with others such as copywriters or web developers.
This way, everyone is on the same page when it comes to creating content for your ideal audience.
You get instant access to the entire course, no waiting for emails or content sent week by week. Along with lifetime access, you can either binge and smash it all out at once, or take as much time as you need.
Lessons are text-based (not videos) so you’ll never miss an important point. You can refer back to specific sections quickly and easily and move through the information at your pace.
The content is yours for as long as they remain online, allowing you to come back again and again. You can use and reuse the course information and resources as your business grows and evolves.
The Worksheet is instantly accessible via Google drive where you can edit it online, or if you prefer, you can download it to your computer, whatever floats your boat 😉
You’ve probably seen others making similar promises or perhaps you’ve been burnt already. And I get it, there’s nothing worse than wasting time and money!
Anyone can do this course, regardless of your marketing skills and no matter what stage of business you are in. It’s suitable for both start-ups and established coaches ready to scale up!
The worksheets provide all the prompts needed to guide you, completely removing the guesswork of what to include to create the perfect avatar for you.
It’s more than just a list of what data to gather, you get explanations of each section’s relevance and importance. Instead of just getting the “what”, you will also have the “why”, giving you a thorough understanding of the psychology behind customer buying choices.
Total Value = $1,138
But you won’t have to spend anywhere near that!
Sure you can create a customer avatar on your own, but without the right guidance, it’s likely to miss the mark.
Investing in this course will save you hours of head-scratching so you can finally get clear on WHO you are selling to & how to connect with them in a compelling way. Best of all, you don’t have to blow the budget to get your hands on it!
Your marketing strategies shouldn’t hold you back from helping your ideal coaching clients
$97 AUD
I’ve worked hard to ensure that anyone who invests in this course won’t look back. I’m confident you will LOVE it – what it provides, and the time and stress it will save you. That’s why I’m happy to offer a 14-day money-back guarantee, so you don’t have to worry.
All I ask in return is that you take the full 14 days to complete all the lessons and worksheets. If you find you’re not 100% satisfied, we can part as friends and I will refund your money in full.
Hey There!
My name is Libby and I’m a Web Developer & Strategist at Rivmedia Web Design. I help coaches like you grow your business with marketing strategies that work.
For years I have seen websites that whilst very attractive and functional, just weren’t getting the desired results. The owners were seemingly doing everything right, but still struggling to convert visitors into customers.
I knew that a more holistic approach was needed to help my clients achieve their goals, and one major element in that strategy is nailing your Customer Avatar. So, I created this course to help you get crystal clear on your ideal customers, resulting in marketing that is highly targeted, highly effective and improves your ROI.
I’m an action-taker like you, and I don’t want something like an undefined Avatar to stop you from doing what you do best, and building the business of your dreams.
So I’ll see you inside?
Totally! This course is intended for those who have an established business already but want to up their game, as well as those that are just starting out.
If you are just starting out, this course will give you a huge advantage by launching in the best way possible. You will probably find that you may need to tweak things as you “grow into your business” but that’s totally ok! Business is an ever-evolving process so this is completely normal anyway.
One of the best parts of this course is that you have lifetime access to it. You can use and reuse the course information and worksheets as your business grows and evolves. So, whenever you need to update anything, this course will be here to help you.
Enormous effort has been poured into this course to make it as simple, informative and effective as humanly possible. Anyone can do this course, regardless of their skills and experience.
The worksheets provide all the prompts needed to guide you, completely removing the guesswork of what to include and how.
You have a part to play too though.
If you’re looking for a quick fix, not interested in learning new things, and are not committed to doing the work needed to get the results… This course isn’t for you.
After years as a web developer, I got so disheartened with seeing businesses work so hard only to barely stay afloat. Your marketing strategies shouldn’t hold you back from reaching your goals which is why I’ve made it as easy as possible to get your hands on it.
Yes, this course is worth much more than what I’m charging. It’s important to me though to share it with whomever I can as I’m passionate about helping coaches & small business owners.
Helping you build the business you really want so you can live the life you dream about… is incredibly rewarding work.
Plus, from a logistical perspective, all the hard work to create this course has already been done. Beyond my own initial investment in creating it, running it online is inexpensive, so those savings can be passed on to you!
Immediately after purchase, you will be redirected to the course page to commence the lessons and gain access to the course materials.
You will also have an account on our website and you can access it and any other products or courses you invest in with us from your account area here.
Evidence-based research. It’s something I have lived by my entire working life. When I learn about strategies and tools to help in my client’s and my own business I want to know WHY it works, not just WHAT works.
As a web developer, I have also come to appreciate how overwhelming and confusing some of this “stuff” can be for my clients and have made it my mission to not only educate but simplify it all as much as humanly possible.
Everything I offer is a blend of proven strategies that you can apply with step-by-step guidance, and extra support when needed.
I’ve worked hard to ensure that anyone who invests in this course won’t look back. I’m confident you will LOVE it – what it provides, and the time and stress it will save you. That’s why I’m happy to offer a 14-day money-back guarantee, so you don’t have to worry.
All I ask in return is that you take the full 14 days to complete all the lessons and worksheets. If you find you’re not 100% satisfied, we can part as friends and I will refund your money in full.
See full details on our course agreement and refund policy here.
I’d love to help you figure out if this offer is right for you so I’ll cut to the chase. Create Your Ideal Customer Avatar is not a magic wand. 
While this is a powerful system to accelerate your success, it requires an investment on your part also. Not just in $$ but in time, energy & commitment.
You’re starting out and want the right strategies in place so you can hit the ground running! Or, you’ve been online for a while but just can’t seem to hit those sales targets and want to cut through the marketing noise, speak directly to your ideal audience and inspire them to take action.
You want to understand the psychology of your ideal customers and know exactly what they are looking for you so you can deliver it and in doing so, maximize your marketing so you’re spending less, but getting more high-quality leads.
You’re sick & tired of trying to figure everything out by yourself and wasting time & money. You would prefer to work with a trusted partner to support you so you can spend your time & energy more wisely.
You're ready to invest in yourself and your business so you can serve more people, build a fulfilling business and create the life you want.
This course was created to save you time, money & frustration, not to add yet another thing to your to-do list that ends up collecting digital dust on your computer. The step-by-step guides will give you the resources needed to confidently move your coaching business forward, take massive action, and finally get the success you deserve.
Ready to learn how to define your ideal customers, and confidently build marketing strategies that work?
A quick refresh, here’s what you get:
Have a clear understanding of who you’re trying to attract, what they want and how you can solve their problems
Precisely how and where to reach them
What will motivate and inspire them to take action with you
Be able to run campaigns that require less time and money and provide a great ROI because they specifically target high-quality leads
Work only with your best customers, who appreciate what you do, love your offerings, make repeat purchases and promote your business to others!
