If you build it, they will come

After investing time and money into a website, there’s nothing more frustrating than low website traffic. In this article, we list the main factors that can affect site visits & what you can do to increase them.

So many times I see people who mistakenly think that just because they launch a website, site visitors will automatically come. Truth is, this is not Field of Dreams and just because you build it does not mean customers will magically appear, no matter how good your website is.

Think of it this way, if you held a party but didn’t send anyone an invite, how many people would even know about it, let alone turn up?

Beyond that, even if you are promoting your website gaining those clicks is getting harder and harder. It’s mandatory for practically all businesses to have a website now so the internet is heavily saturated with competition making it difficult to rank well and stand out from the crowd.

Factors that can affect website traffic & what you can do

Brand New?

If your website is brand new it won’t just appear in search engine results immediately. First, your site has to be submitted to search engines and then they need time to crawl your site and index it. Be patient and make sure everything is done on your end (site submission, sitemaps etc.) to help this process.

Hopefully, your web designer has already done this for you, but if not, here’s a great article to help you out: How to Submit Your Website to Search Engines.

SEO (Search Engine Optimisation)

It goes without saying that having a quality website to begin with is an important factor but not just in how it looks, but in how it performs too. A lot of the factors covered below can be held under the umbrella of SEO and if you manage them all: Good SEO = better ranking = increased website traffic.

Your website has to be optimised to help get people to it in the first place. This is where in-site SEO comes in,  such as appropriate use of keywords, proper use of titles and meta descriptions, quality code, optimised images and so on.

This is such a large field it’s impossible to cover everything, so my advice on this point is to either ensure you find yourself a web developer that is proficient with it or be willing to invest a good deal of time in educating yourself about it.

Use social media

The impact of social media on website traffic is two-fold. Firstly, if you have reasonable engagement and social shares, these can help your Google ranking as well as expose you to a wider audience. Secondly, the posts themselves can drive traffic to your site via page links, blog posts etc.

Best of all, you can take advantage of all of this for free! Of course, you can use the paid facilities to boost things further, but if you’re sharing quality content you might not need to spend a cent.

If the thought of posting regularly on social media makes you cringe, there are a few options to consider. Firstly, there’s a huge market for social media managers out there, so if you have the budget, outsource it!

However, if you need to manage it yourself and posting regularly is too hard, aim for at least once a week or even once a fortnight… anything is better than nothing. There’s a range of scheduling tools that are available to help make this easier; Facebook, for example, has its own in-built scheduling tool and one of my personal favourite all-rounders is Later.

Don’t forget why you’re reading this article;
you want more website traffic and social media is an effective way of getting it.

Finally, choose your platforms wisely; you don’t have to be on all of them. For example, LinkedIn is effective for B2B companies, whereas creative businesses tend to have better engagement on Instagram & Pinterest.

Find out which ones are best for your industry and stick to them. Setting up a page isn’t enough, you need to be active on your accounts. So if time, motivation and/or budget are a problem, I suggest choosing 2 and doing those well.

Are you blogging?

Blogging can be time-consuming and at times tricky to come up with new content, but it’s a worthwhile exercise. By creating regular new content you can achieve the following;

• Provide helpful and/or engaging content that your readers will appreciate (which hopefully results in a share or purchase)
• It shows Google that your website (and business) is active and fresh thus helping your ranking (Google doesn’t favour stale websites)
• If you blog quality content, it too will rank well and drive more traffic to your site
• It also provides additional content you can share on social media.

Google Analytics

If you’re not utilising Google Analytics, you should be! It’s a great tool for understanding your site visitors and how they engage with your website. It provides insights into what you are doing well and what you can improve.

What works is always changing so this is an ongoing process and one you should get used to checking in on. It takes a while to build up enough data to start analysing it, but once your site has been up for at least a few months you can start experimenting and tweaking.

Poorly performing website

If a website takes too long to load, is difficult to navigate, confusing, unattractive, or just plain boring people can be pretty brutal and leave very quickly. This can affect what is called your “bounce rate.” A high bounce rate (where people leave your site quickly) can be interpreted by Google that your site is obviously of little value, which can lower your rankings.

If you have google analytics installed you can check a number of statistics including bounce rates to help you determine what changes you need to make to improve things.

Mobile-friendly & secure websites

With a huge number of website traffic coming from mobile phones, a responsive website is no longer optional but a must. If people can’t easily view and use your site on mobile, this too can affect your bounce rate which = lower ranking and less traffic.

Furthermore, the responsiveness of your site is a contributing factor to how Google ranks your site and you will be pushed lower than your competitor’s sites if you’re not meeting best practice guidelines. The same goes for sites that don’t have an SSL certificate (security for your website).

Here are a couple of related articles that explain the above in more detail:

Website not secure? – Here’s how to fix it
Is Your Website Mobile Friendly?

Keyword-focused content

Keywords are the terms and phrases that people enter into a search engine to find you online. So when writing your content you need to put yourself in your customer’s shoes, determine what they will search for and write your content accordingly. Doing this well will give you a better chance of your content showing up among the results.

At the same time, this has to be done the right way and if you go too far with it (this is called keyword stuffing) it can actually work against you and lower your rankings. A good rule of thumb is to keep keywords and SEO in mind, but write for your audience first and Google second.

Backlinks

No website was meant to be an island, but rather a part of a much larger interconnected “web” (www = world wide web). The number of backlinks your site has is an indication of its popularity and importance so to google these act as a thumbs-up so to speak because your content is obviously valuable if people are happy to link to it.

As with keywords, there are certain do’s and don’ts to avoid being penalised.

Do:

• Create great content that people want to link to
• Share on social media
• Comment on other websites/blogs with relevant content – but don’t spam!
• Guest post
• Ensure your backlinks are quality links
• Ask clients to link to your content

Don’t:

• Pay for backlinking schemes
• Send spammy emails asking for backlinks
• Inject links into other websites

Final Thoughts

As you can see there are a number of factors that affect the amount of website traffic your site can receive. A lot of these factors may require professional assistance such as SEO (both in-site and external), content creation, social media management and so on. However, with a little time and education, there’s a lot you can do yourself with little financial investment.

It’s also prudent to remember that this is an ongoing process that you have to be consistent with.

The post Why is my website traffic so low? (and what to do about it) appeared first on Rivmedia Web Design.

Google My Business It’s more important than you think

As Google is by far the most popular search engine, maximising your presence on there is vital to any business. How you set-up & use your Google My Business profile is more important than most people realise.

Google My Business – Who uses that?

Launched with a heap of buzz back in 2011 Google My Business was supposed to be the next BIG thing when it comes to social media platforms, but the platform never really seemed to take off.

However, for business owners, the fact that Google My Business for personal users is somewhat of a ghost town is irrelevant, it’s still really important to set up your local business listing; here are the main reasons why:

1. Google Places – When people are searching for local businesses, the google places results will always show up first before the organic ones, so you want to be included in that list! To be in the list you first need to make sure your location and business categories are set up correctly so particular searches will show your page. Where you rank in the results depends on a few factors such as the information you provide, reviews, and so on.
2. User Experience – When someone searches for your business specifically, they get to see your Google My Business profile result giving them quick and easy access to your basic contact details, opening hours, link to your website, and online reviews which is really handy.
3. Ranking – If you want to succeed online, everyone knows that a good google ranking is very important, and listing your business with google can help contribute towards a higher ranking.

Setting up a Google My Business page is pretty quick and easy to do, simply Click here to Claim Your Google My Business Business Page and follow the instructions from there, and remember as discussed in a previous article, if you work from home you can hide your residential address from public view and just display your suburb – see the info for that here: New Website – Now What?

Once that’s done you can just leave it at that if you wish, or you could go one step further and share a few things on there as well. Google My Business was built for SEO (i.e. showing up in search engine results) so anything that you share there has a good chance of showing up which is just another helpful way to drive traffic to your site… and it’s free, so why not?!

But wait, there’s more – Google Reviews!

We all know that reviews play a huge role in online marketing and influencing a customer’s buying choices. Recent figures show that around 90% of customers will research products or businesses online and often will trust online reviews more than personal recommendations from friends or family. As google is by far the most popular search engine, having reviews on there is super important!

When potential customers see you in local google places search results, as mentioned they are always displayed first and will show how many reviews you have and your average star rating (if you have 5 or more).

Even if you have tonnes of reviews elsewhere (such as Facebook or Yelp) if you don’t have any on google, in these local results it looks like you have none, and if your competitors do, users might be more inclined to check them out instead.

So how do you get Google Reviews?

To leave a review, customers must have some sort of account with google, such as Gmail, YouTube, Google Drive, etc. If they don’t have one of these, they will need to create one before proceeding; it’s quick and easy so hopefully, this won’t turn them off continuing.

How to make getting Google reviews a little easier…

The easier you can make it for your customers, the better chance you have of getting them to leave you a review.

So rather than have them search for your business first an even better way is to simply provide your clients with a direct link to your review form; then all they have to do is click on it!

Google doesn’t make this easy though (annoying right!?). There are a few steps you have to take in order to get this direct link and to make sure it works both on desktop and mobile, but as this method is by far the quickest and easiest, it’s definitely worth doing.

So how do you get this direct link? Well here’s where I bribe you:

If you’re already a customer of ours, hopefully, you are thrilled with what we have done for you, or perhaps you discovered us through this article section of our website and have found it useful?

If so, one of the kindest compliments we can receive from you is… yep you guessed it – a review!

And as a thank you for leaving us one, I would be happy to provide you with the direct link to your own review page (like mine below) so you too can quickly and easily ask your own customers for reviews. Just shoot me an email and I’ll hook you up!

>> Click here to leave Rivmedia Web Design a review on Google! <<<

Thanks in advance, we really appreciate you taking the time to help us grow our online reputation and I hope this article helps you do the same!

More Helpful Links

Here are some related articles you might find useful:

• 7 Reasons Why You Should Be Using Google+ For Your Business:
  Even if you have heard about Google+, you may be asking yourself what the point is of investing time and money into another social network, especially when sometimes it seems…
• Beyond Social: The Benefits To Google+ For Business:
  People outside the industry tend to think it’s just another social network (and one that no one is using). The truth is, whether the network is popular or not, Google loves it when you play in their sandbox.
• Google+: Do’s and Don’ts for Small Businesses:
  The jury may still be out on the value of Google+ for personal users, but for small businesses, Google+ can’t be ignored. Google+ isn’t just another social network a small business can use to boost its online presence, but it’s also the ultimate resource to maximize visibility on Google search pages…

The post Google My Business: It’s more important than you think appeared first on Rivmedia Web Design.